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Aesthetics is one of the first few things that an individual notices when he or she looks at something. This is the sense of beauty that people perceives when observing something. Human are attracted to things that are quite pleasing to the eyes. They will appreciate something more if at the outset they can see the physical beauty of it. This act of noticing beauty has become very normal and apparent to many that there have been industries built around this concept. Broadly speaking this industry or specifically profession can be called graphic design.

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Graphic design is involved in creating programs, designs, and visual communication that deliver specific purposes to certain people. The messages or the ideas are relayed in such a way that the targeted audience will be compelled to listen or read the message. Some people are especially those busy ones will not take time to read a whole page full of text even if the message contained in that particular page is important or life changing. Many people prefer watching videos or looking at drone photography. This have become quite the problem for many individuals and companies you wants to spread their vocation and outcries to the public. Because of this they have come up with ways that will make their messages appealing to the public.

 

As we all know humans are visual creatures. They are attracted to things that they can see and they deem beautiful. So certain companies and individuals have utilized this aspect of the human character in the process of making their messages. They have created a way, which is called graphic design, to transform text that contains messages into pictures and images that conveys the same sentiments. 

 

We can notice that companies utilize this technique in order to successfully deliver their messages to their audiences. For example advertisement campaigns do not use many texts in the billboards rather the pair minimal texts with riveting images to attract their audiences. Video commercials do not contain many text but elaborate images and sound.

 

Books covers like of david bowie book only have the necessary texts like the title and other and the rest of the page is dedicated to the visual representation of the book. Gaming companies invests millions of dollar to improve the graphic design of the products so that many more individuals will become interested and purchase these said products.

Graphic design has influenced many fields today. It has changed the way we think about communication, spreading messages, and the way we live in general.

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Find out more at http://www.mahalo.com/graphic-design .

Graphic Design: An Introduction

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